They ran out of 3080's, and this gamer-y looking thing was all they had. Presenting my entry into the 3000 club, the Inno3D RTX 3090 : r/nvidia
INNO3D - Currently, there are reports that problems with the capacitors on some GeForce RTX 30 series from other brands have led to instability issues. We have followed NVIDIA recommendations when designing
Inno3D introduces the RTX 3090 and 3080 iChill Frostbite graphics cards | KitGuru
INNO3D - Product Detail
Barrow RTX 3090 GPU Water Block for Inno3D RTX 3090 ICHILL, Full Cover – FormulaMod